Today's guest article is a very informative one on paid-search campaigns by my friend Mona Elesseily of Page Zero Media. Mona is considered by many to be the authority on the Yahoo Search Marketing platform. She's recently completed the world's only guide to Yahoo Search Marketing, called Mastering Panama: A special report on Yahoo's new search marketing platform."
Tips For Cost Effective Pay Per Click Advertising
Pay per click advertising is one of the fastest ways to targeting prospective customers to your business products or services. A website can contract with one of the search engines, such as Google, Yahoo! or MSN and bid on keywords. When a person using the search engine enters one of the keywords in the search box, their ad pops up on the search results page as a sponsored ad. Here are some tips to make sure your ad is seen above your competition.
Manage PPC Spending With Bids, Not Budget
Many companies take advantage of the Budget control in Google AdWords to limit their daily and monthly spending to their desired goal. What not everyone realizes is that this can result in higher cost per click (CPC) and fewer clicks! This is because the way that AdWords ensures you don't exceed your budget is by limiting the number of times your ad is displayed (which limits clicks). Here's a simplified example to illustrate the point. Say you have only one keyword and it has the ...
Why Are PPC (Pay Per Click) Ads Are So Popular?
In the offline days long before the World Wide Web and PPC (Pay per click) ads came along, publishers as well as radio and TV stations experimented with something called PPO (pay per order) and PPR (pay per response) or PPL (pay per lead) advertising. As the names suggest, these were ads where the advertisers either paid per lead generated or order generated. But the truth is that these ads never really took off and were never widely accepted.
Pay Per Click Advertising
Pay per click is the effective way of bringing traffic to your website whether you are a newbie or a seasoned player. Search engine optimization forum membership and article submission are some of other ways to bring free traffic. But to get result from these methods takes a long time and you have to get some experience in the online field.
Better B2B Landing Pages
If your goal is to make Google richer with no gain for your yourself, then stop reading. You don't need to worry about landing pages or conversions. But if your goal is to grow your own business using search, then you must pay as much—or more—attention to converting traffic into leads as you do to getting traffic in the first place.
Google Adword - Secret X Factor - Build An Home Business Empire
One of today’s successful internet marketers has built his own home business empire by combining the powerful marketing tool, Google AdWords, with his own Secret X Factor. His secret success formula helped this acclaimed internet marketer find his own personal corner of internet success in an area that was already a favorite hobby and golfing. Keep reading to learn how Google AdWords helped this marketer build a customer base for his online business and to learn more about his secret ...
Are You Making These 5 Common Pay-per-click Mistakes In Your Small Business?
Because of the ability to specifically target your unique prospects based on interest as well as geography, the ability to tightly control your ad spend and to precisely measure results, Pay-Per-Click (PPC) is probably the greatest breakthrough to come along in advertising since the launch of television. And, because of those same benefits, it’s much more affordable for the small to mid-size business owner to leverage for their business (as compared with television and many other advertising ...
The 5 Secrets PPC Agencies Don't Want You To Know
Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.
PPC Advertising...Are Your Keywords on Target?
A few years ago, a friend and I decided to start an Internet Oldies Radio Station. After doing all the things necessary to get our station up and running, we were ready to broadcast to the 'world'. We quickly discovered however that there were already hundreds of Oldies stations online, and it was going to take some time to get our site established and recognized by the major search engines. Wanting to get some momentum going, we decided to come up with some ways to get some instant traffic to ...
Comparing Day Job Killer & Beating Adwords
With all of the hype that has been going around all over the net about day job killer you would think that this is the end all to your problems of marketing on the Internet. Here’s a side by side comparison of Day Job Killer and Beating Adwords. I have read both of these guides and here’s my take on each of them.
PPC Advertising - The Ins and Outs
There is tons of talk all over the Internet about Pay-Per-Click Advertising. Some swear by it and others say it is waste of your time. While Pay-Per-Click Advertising can be hard to grasp at first, it can be very beneficial to your business if you learn how to use it correctly.
PPC Advertising: The Maximum Minimum
Pay Per Click (PC) advertising places you in the driver’s seat when it comes to advertising. It is truly one of the most cost effective means of advertising on the Internet. PPC also provides the opportunity to recast your advertising in a very short period of time.
6 Mistakes That You Should Avoid When Advertising On Google
Google AdWords is an effective means of pulling in targeted traffic to your website. It allows you to get your site listed on the first page of the search results on Google and its advertising network for virtually any keyword phrase you can imagine. I'm convieced that Google is the best advertising channel that can generate consistent and quality traffic day in and day out. Before tapping into a new market segment, you should test it with Google first, and then move on to ...
Google AdWords Strategies
I was driving down the street the other day and saw a billboard. A big billboard. One so big it practically eclipsed the sun! It advertised a sunny vacation destination and as I gazed at that picture I was momentarily whisked away in my mind to a beach with lapping waves.
PPC Advertising:10 Things you should know
PPC advertising is a very trickey thing. If you haven't tried a PPC campaign before then here are 10 things you should know before venturing forth. I had spent a fortune on google adwords before I knew what I was doing and to say the least I wish I knew then what I know now because I would have saved myself alot of money. Anyways here's 10 things to keep in mind when your start a PPC campaign.
Be A Smarter Online Advertiser With Google’s Secure Conversion Tracking
Pay-per-click ads are the latest craze in cyber world today, particularly with website owners. This is mainly due to the fact that it’s cheaper than any form of advertising found online, since you will not be charge for your ad until a visitor clicks on it. Now, is it any wonder why Google is so keen on improving AdWords? Rumor has it that Google’s new secure conversion tracking mechanism will revolutionized the face of pay per click ads.
Google AdWords Tips: How to Get the Most out of Your Campaigns
With the ever changing way Google's Adwords algorithms go, they are sometimes difficult to master. I have had campaign days that almost made me want to cry. Then the next day I wanted to buy my whole family dinner.. It took a while for me to figure out what I was doing wrong. After the big change in how Google displays their ads in January of 2005 marketers had to swiftly come up with new ways of being creative to get their ads ranked high. Even to this day ad words isn't the ...
Google AdWords - a Good vs. Bad Campaign
Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. According to Google, the Google Network reaches more than 80% of Internet users.
Google Adwords Changes Algorithm For Quality Score On Landing Pages
Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.
Google AdWords Tips: Dynamic Keyword Insertion
We’ve all seen those sponsored links with headlines like “Get [keyword] Here!†The thing is, what if you searched for “dead bodies,†only to find an eBay ad selling dead bodies for as low as $23.99 apiece? These often goofy-looking ads exemplify poor use of an AdWords feature that’s actually pretty nifty: dynamic keyword insertion.
Google AdWords Quality Score - Why You Can't Afford to Ignore It
Google AdWords is one of the most cost-effective platforms in the world to grow your business by gaining new customers online. Yet ignoring the Google AdWords Quality Score has forced many advertisers to spend through the roof. Google rewards you for being relevant to what a person is searching for.
Being at the Right Place with Pay Per Click Marketing
In this day and age, people are rapidly increasing pace in living their lives. Everything is fast becoming instant that a blink of an eye can spell a worlds-apart difference and a mile-long stretch. Subway and air travels transport hundreds of thousands of people in just a fraction of the time it took our ancestors to travel within their localities. Shipping goods can be done in a day or two in any point of the world. With the inevitability of fast-paced lifestyles, halting people for a ...
Either Fail Horribly With Google Adwords... Or Make Millions
You've heard soooo many success stories that you're sick of it. So many people yelling around "Thanks to Affiliate Marketing and Google Adwords, I made $8,000,000 ... blah blah blah." But you've also heard the other side, too. "I maxed out the credit card, lost my house and my wife... all thanks to Adwords." So what separates the two categories? Is it potential? No. Is one more better than the other? Most definitely not. Then what is it?! It's knowledge and ...
